How to Build a Product That Acquires Users (with Strategies from Dropbox, Zoom, Evernote & More)

We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day, making it challenging to find new opportunities for growth. But there are still companies that have managed to cut through the noise and win new customers. What's behind their success? On this episode, Matt digs in and shares five tried and true user acquisition strategies inspired by product role models like Dropbox, Zoom, Evernote, Google Analytics, Notion, and Superhuman.

We all want to build products that acquire users. But it's way easier said than done. Or is it? Yes, the marketplace is getting more crowded every day, making it challenging to find new opportunities for growth. But there are still companies that have managed to cut through the noise and win new customers. What's behind their success? On this episode, Matt digs in and shares five tried and true user acquisition strategies inspired by product role models like Dropbox, Zoom, Evernote, Google Analytics, Notion, and Superhuman.

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