What Is Product-Led Growth Anyway?

With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you should think about adding a free trial to your current model. Want to hear Wes's advice for creating an onboarding experience that helps boost conversion? Listen to the full episode.

With customer acquisition costs creeping up higher and higher, a new go-to-market strategy has emerged: product-led growth. In this episode, Matt sits down with Wes Bush – the guy who wrote the book on the subject. Together, Matt and Wes talk about the three things that have contributed to the popularity of product-led growth, examples of SaaS companies that have successfully implemented product-led growth tactics, and why you should think about adding a free trial to your current model. Want to hear Wes's advice for creating an onboarding experience that helps boost conversion? Listen to the full episode. 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Wes on Twitter @MattBilotti @HYPERGROWTH_pod @wes_bush
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