Building a New Use Case to Unlock a Growth Lever

What seems like a negative customer behavior for your business can be flipped on its head and turned into a new opportunity. This happened to the team at NationBuilder and they built a brilliant new use case around it. In this episode of Growth, Matt talks to Annie Mosbacher (VP of Customer Success & Growth Marketing) and Jason Meer (Director of Product) to see how they turned this challenge into a big opportunity for NationBuilder. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.

What seems like a negative customer behavior for your business can be flipped on its head and turned into a new opportunity. This happened to the team at NationBuilder and they built a brilliant new use case around it. In this episode of Growth, Matt talks to Annie Mosbacher (VP of Customer Success & Growth Marketing) and Jason Meer (Director of Product) to see how they turned this challenge into a big opportunity for NationBuilder. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt, Annie, and Jason on Twitter @MattBilotti @AnnieMosbacher @jasonmeer @HYPERGROWTH_pod
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