Building a New Use Case to Unlock a Growth Lever
What seems like a negative customer behavior for your business can be flipped on its head and turned into a new opportunity. This happened to the team at NationBuilder and they built a brilliant new use case around it. In this episode of Growth, Matt talks to Annie Mosbacher (VP of Customer Success & Growth Marketing) and Jason Meer (Director of Product) to see how they turned this challenge into a big opportunity for NationBuilder. Find out how Annie and Jason worked together to roll out a new use case that helped NationBuilder decrease churn and increase upsell and reactivation potential.
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